Former TOWIE star Sam Faiers has been announced as the new face of Ann Summers, starring in a series of images for the lingerie brand's Sexy For You collection.

Faires, who recently released her debut fragrance La Bella, commented 'I'm so excited to be working with Ann Summers - I've always been a huge fan of the brand, and I've shopped for my lingerie there for years. As the first celeb face that Ann Summers has worked with for a long time, I'm really looking forward to seeing the response to the campaign'.